seo for dummies
Let's talk about SEO a bit, a lot of people think it's some kind of magic but that's not the case. Just take a look at it from your perspective, what do you do when you want to find something on the internet? You search for it, right? Then you click on one of the links on the first page of the search results. In fact more than 90% of visitors will behave exactly the same way. Ever wonder how those webpages at the top of your search results got there? It's because they were search engine optimized. Exactly how search engines work is a closely guarded secret, but the main principles are known. They're based on two main factors, keywords and links.
simple seo explanation
Let's focus on keywords first. Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they're found in a website title, address, or headings. But careful, quality over quantity should be your rule of thumb. Some so called SEO experts try to fool the search engines with some ridiculous keyword occurrence, instead of focusing on quality content first.
How about the links? Websites that link to yours basically tell search engines that you have some good stuff there. Again, quality over quantity. Links from irrelevant sites won't help you get a better rank. Now what we've just talked about provides a basic introduction to SEO. Whether you're a business owner, blogger or video creator - having this clear picture of what good SEO is and how it's done will become the basis for making more informed marketing decisions down the road.
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