Are You Captioning Your Videos?
You should be. Let's explore why you should be captioning your videos as well as services that offer Auto Captioning and Accurate Captioning services.
Auto Captions vs. Accurate Captions
In this blog we will explore the difference between auto captions vs accurate captions. Nearly 85% of all video viewed across social media platforms are viewed without sound. As a result, more and more videos are offering caption features. Captions help videos to rank higher in search results and they increase accessibility, boost engagement, and improve the overall viewer experience. Long story short, your videos should have captions. Now let’s dive into which services I recommend for captioning.
Kapwing allows you to use their auto captioning tool to caption your video into on-screen text. Kapwing's auto captioning tool is all done through Artificial Intelligence (AI). Overall, the AI does a decent job of including the specific details of what is being said inside your video content; however, you will find grammatical errors, misspelled words, and jumbled sentences. As a result, Kapwing allows you to go in and correct the auto captions. This manual correction takes time and depending on your schedule or the length of your video this time consumption could defeat the primary purpose of auto-captioning. If you have a shorter video or one that is direct, concise, and easy to understand, then Kapwing’s auto-captioning tool may be right for you. Try Kapwing for FREE by clicking here.
If you do not have the time to go back and edit an AI captioned video, then the next logical step is to use a service like Rev.com. Rev offers what we call Accurate Captions, meaning actual humans are manually editing your captioned content vs simply relying on AI. By using Rev, you're ensuring that all captions are grammatically correct, there are no misspellings and that sentences are formatted correctly. All of which leads up to a fully credible piece of content, captioned accurately for viewership. I personally have been using Rev for several years now to accurately caption my client video projects. Try Rev and use our $10 Off Coupon by clicking here.
In closing, let me say again that your videos need captions. Whether you go with Auto Captions, like Kapwing, or with Accurate Captions, like Rev, remember that captions are essential. Kapwing is a more cost-effective option but it will cost you more time to correct your captions. Rev will likely cost a little more upfront; however, it will save you time in the long run. The choice is yours.
Check out our Auto Captions vs Accurate Captions video.
Disclaimer: Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.