Planning is everything and how to plan your youtube videos is no different. If you're looking for a tried and true way of structuring your videos then I'll walk you through the steps of the perfect script template for YouTube videos and beyond, and we'll that right now.
Perfect Video Script Template
Hey what’s up y’all, this is Brian White and welcome back to VideoZeus, where we help you spend less time making more videos.
We all know that there is no such thing as perfection or the "perfect" anything. However, in this video you can learn a few tricks of the trade and produce consistent, high converting videos that approach perfection. This is important if you want your videos to be a success, and the good news is that it is quite easy. And it doesn't matter what types of videos your making or interested in making, whether you're making how to's, gaming videos, marketing or training videos - nailing down this script template will enhance the power your videos has to convert.
But before your can begin scripting your content you need to know what content to make content about. So how do you do that? You research how people are searching for the content you want to create. This research is commonly referred to as keyword research. Now don't worry, you don't have a to be a search engine optimization expert to do this, but it does require some digging on your part.
To get started simply start a Google search for your content type, how would you best describe it in a search bar? In this case we'll focus on skin care creams, a recent client wanted to make skin care how to videos and this is how we started her research. You see up in this bar the suggested keywords in this dropdown. Those are ideas for videos. Let's scroll down here and look at this list, those are more ideas for videos.
Now let's go back up here, on the right side of my browser is an extension called Keywords Everywhere which allow you to analyze these results, the search volume and competition for those keywords, it also gives you plenty of suggested keyword phrases to possibly make new videos from as well. You'll get lost in this coming up with new videos ideas.
But hey, the point being - you'll want to plan and create content real people are actively searching for in your niche industry. A couple other great tools are TubeBuddy, VidIQ, and Google's Keyword Planner. I'll include links to all of these in the show notes below.
Now, it's worth mentioned in planning out your videos, that it has nothing to do with your overall comfort level in front of the camera. Some have the gift of gab, others feel comfortable "winging it", others need a script outline or full on teleprompter with a script. However, planning and scripting out your content will help ensure you're consistently communicating the correct message to your targeted audiences, with strategic call to action cues. The video you're watching right now was scripted and I'm using a teleprompter to communicate it. No one person is perfect, but this is quite possibly the perfect script template for your videos.
The best method on how to plan your videos is to break down your video into four parts: The Hook, The Intro, The Body, and The Call To Action.
The Hook - also referred to as the "Tease". But do you know what it is? It is easy enough to guess - it is what you say at the beginning of the video that makes the viewer "lean in" to hear or see more. How do you know what to include in the hook? Just ask yourself a few important questions starting with "what it is all about?" and "what do you want viewers to take away?" You cannot make the tease long. It has to be totally intriguing and become the reason that viewers stay and watch the rest of the video. A great hook will tease something special at the end of the video to keep viewers engaged which will increase your watch time.
The Intro - Once you have their attention, just say who you are. As an example, the hook could be "Are you tired of those dark circles? I'm Brian from Skin Creams from Heaven and I have just what you need to remove those dark circles for good." Naturally, it won't be so uninteresting or weak, but you get the point. You also need to add anything that's interesting. This can announce your branding elements, such as a course you offer, a request to subscribe or like you video, or something juicy to help reinforce your hook. Again, if you are that skin care vendor you can say that your product has the power of diamonds and eliminates circles in 20 minutes or your money back. You can then add a call to action such as "stay here to find out how to get my amazing miracle cream".
The Body - This is when you share the compelling information you promised in the hook. Again, we'll stick with that skin cream example. The body would go on to elaborate on what is known, the features or benefits, but most importantly it has to be delivered in a non salesy way. As an example, "Yes, I said diamonds are responsible for eliminating your unwanted eye circles, and that is because they can…" You'd give a one minute explanation of the miraculous product's benefits and how they can work fast.
The Call To Action - Here is the moment you get your viewers to do what you want. It could be to click on the link below and head to the website where they make a purchase, find out more by giving an email, and so on. The point is to tell them in the video that they need to take action. It's common for a video to have multiple Call To Action cues. Once near the beginning near the intro, during the middle of the video and certainly always the end of the video. Depending on your goals, your call to action can ask viewers to visit your website, subscribe to your channel, or download a free guide. Ultimately, a Call To Action will get a viewer to convert into a customer of sorts.
The examples used here are fictional, but explain how simple and easy it is to build an effective plan and script template for your videos. It gets a viewer's attention, makes them eager to learn more and then gets them to take action. It can be a model used for any product, service or mission and has to be how you plan your videos on all of your videos going forward.